Tuesday, June 24, 2008

BRRRRR...STICK 'EM! HUH, HUH...STICK 'EM!

As I stated in my earlier post about that 'Wacky Packages' book, if there was one thing I enjoyed as a kid just as much as comic books...it was bubble gum cards/stickers. Needless to say, at the time, the melding of the two was one the best combinations since somebody accidentally dropped their chocolate in someone else's peanut butter.

In the mid-70's, Marvel Comics teamed up w/ the kings of cards, Topps, to pool their collective coolness into a fun set of stickers featuring a who's-who of the Marvel universe...


...as you can see, each sticker featured a heaping helping of the self-effacing, goofy Marvel humor not usually found in their rival DC. Granted, the jokes may not have you rolling in your seat as you read this, but just remember this was pure comedy gold to a grade school-aged sense of humor...


Plus, as Marvel was prone to do, they threw in an extra-added element of promotional/marketing genius. To goose you to keep buying cards until you had them all, not only did throw in the obligatory checklist...

...but the reverse side of each had a full-color section of a famous Marvel comic book cover! That's right, kids...collect all nine unique sections and you could jigsaw yourself together a complete cover. Keen!

I'm sure my folks didn't find them as cool when they had to scrub/scrape them for my bedroom walls and anything else I could plaster them to, but that is the sacrifice one must make for something so freaking cool to exist. At least I tossed that nasty gum out, rather than stick it underneath the coffee table.

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