Friday, April 18, 2008

Speaking of Comic Books...

There are several different things I enjoy about Summer and two of them are big budget Summer blockbuster movies and Slurpees. Even better, is when those two things combine in a joint venture of awesomeness. Well, 7-Eleven is promoting 'Iron Man' in their first major marketing effort of the year with a new Slurpee flavor, a frozen version of Pepsi's AMP Energy drink and some boss things to drink them with/out of.

Four multi-image, 3-D cups utilize actual film shots of both Iron Man, as well as his nemesis, Iron Monger. Rather than the usual single-image morphing into another single image, these cups feature multiple frames from the movie to enhance the action effect. In fact, the Iron Monger cup includes 24 actual frames from the flick to create some stellar looking graphics - something never done before. I know it sounds crazy to get so jaked about cups, but you do need to see these things...they look fantastic!

They are also offering a collectible, refillable mug featuring the red and gold helmet of the Mark III suit of armor and three different Slurpee spoon-straws with detachable Iron Man/Monger figurines that are pretty fun as well. Fun stuff. Oh yeah, the actual AMP Slurpee ain't too bad either.

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